Shopify wins checkout. We win the search that leads to it.
Shopify solved payments, tax, and inventory.
Trusted by businesses running Shopify across the Upstate and beyond.
What we do on Shopify
Shopify solved payments, tax, and inventory. We do not rebuild that. We fix product and collection SEO, generate buyer guides from your catalog, and add an assistant that answers from your product data.
Get found
Product and collection page optimization with schema
Get called
Programmatic buyer guides and comparison pages
Get booked
AI shopping assistant trained on your catalog
Shopify alone, and Shopify with GDS
| Dimension | Shopify alone | With GDS |
|---|---|---|
| Checkout | Solved | Left alone |
| Product SEO | Theme defaults | Titles, schema, and copy per product |
| Content | Occasional blog | Buyer guides and comparisons from the catalog |
| Speed | Theme dependent | Apps trimmed, images optimized |
| Assistant | Chat widget | Trained on your products, cites sources |
Where a builder stops and code keeps going
These are the tradeoffs a buyer should see before choosing, with the numbers we measure on real sites.
| Dimension | Shopify | Custom-coded by GDS |
|---|---|---|
| Checkout, tax, inventory | Solved | Not our lane. Keep Shopify for the store |
| Marketing site speed | Theme-dependent, 65 to 90 | 95 to 100 |
| Content pages | Blog and pages, limited structure | Programmatic guides, comparisons, city pages |
| Schema | Product schema, partial | Full graph on marketing pages |
| AI readiness | Apps | llms.txt, entity schema, assistant trained on catalog |
| Design constraints | Liquid themes | None on the marketing site |
| Monthly cost | $39 to $399 plus apps and fees | Store stays on Shopify; marketing site hosting included |
| Best split | Everything in Shopify | Store on Shopify, marketing and content on custom code |
Stay on Shopify
Keep Shopify for any store with standard checkout. It is the right tool.
Move, or add
Only move for unusual pricing logic, deep B2B workflows, or regulated products Shopify will not carry.
Results from businesses like yours
Every number here is tied to a named client and a date.
Steele T. Williams Law
A solo litigation attorney needed local search dominance against established firms with dedicated marketing budgets, in a market where 90% of clients start with Google.
Read the case studyUniversal Projections
A specialty AV and projection installer needed local search visibility across a wide service radius without paying per-city for a dozen separate sites.
Read the case studyHow we work
Audit
Rankings for every service and city term, the five businesses above you, a technical crawl, your Business Profile, and the calls you are missing. Written report in two business days, free either way.
Plan
One page of priorities with real numbers: which system first, what it costs, and what changes in 90 days.
Build
Pages, agents, and automations ship in weeks. Every change goes through code review and your approval before it touches your business.
Measure
Rankings, calls, bookings, and AI citations in one monthly report. When a number stalls, we fix the system, not the story.
What owners say after the first quarter
Sixty days to #1 for our money keyword. Past agencies took eighteen months and never got there.
They shipped a full K-12 lesson planning AI for me. Six generators, real production users, in under a month.
Related platforms
WooCommerce
WooCommerce is where our page engine runs at scale: SeeTheNight has 205 pages generated and published into it, with product rotation per page and links resolved by code.
BigCommerce
BigCommerce is a solid B2B and mid-size catalog platform with cleaner URLs than most.
Stripe
Stripe is how our voice agents collect payment on the phone, how booking flows take deposits, and how the platforms we build bill subscriptions.
Make search your most reliable revenue channel.
Running on Shopify? The free audit shows what your stack can do before you spend anything.
Running on Shopify?
Free audit first. A person replies within one business day with a plan and a price.
Shopify: common questions
Do you build Shopify themes?
We modify themes for SEO and speed. Full theme design is not our lane.
Can you handle restricted products?
Firearms accessories and optics, yes. We run those on WooCommerce because Shopify restricts them.
Does the assistant make things up?
It answers only from your product data and shows the product it pulled from.